I have had the pleasure to sell Honda products in the St. Louis area since the 1960's. I started selling Honda motorcycles in St. Louis in 1965. In 1971, I became the first Honda automobile dealer in the Midwestern United States. My dealership, Northland Honda, operated in North Saint Louis County on West Florissant Road until 1985 when we relocated to Saint Charles Rock Road as Frank Leta Honda. In 1986, I became one of the original Acura dealers when I opened Frank Leta Acura on Tesson Ferry Road in South Saint Louis County. After more than 40 years in North Saint Louis County, my Honda business had grown beyond the capacity of its facility, and in the fall of 2006 Frank Leta Honda relocated to the growing market of Saint Charles County. Frank Leta Honda now resides in the O'Fallon Auto Mall and is one of the most advanced facilities in the country, featuring state-of-the art technology throughout. Frank Leta Acura remains in the same location in South County, but has undergone major renovations recently to better provide a luxury client experience worthy of the Acura name.

Honda vehicles have changed dramatically since I sold my first one in 1971. One thing that has not changed however is my commitment to serving the community. I believed then as I believe now that a satisfied customer is the most important asset of my business. The Frank Leta automotive family aims to provide a pleasant purchasing experience to each of our customers, whether it is in the Sales, Service, or Parts department. We believe in hiring only the most qualified professionals to serve our customers because they are the face of the Frank Leta organization. We believe in providing our staff with the highest level of training available because, in doing so, we can offer an extraordinary level of service to our clients. In return for our commitment to customer satisfaction, our customers have allowed us to thrive in the Saint Louis area for over 40 years through repeat and referral business.